Formerly known as BitCloud, the company has expanded its original product offering by adding a cloud server business.
Axelera used its technical prowess and expertise gained from hosting services over 14 years to develop a highly advanced server platform.
It is now one of the largest public clouds in the country, fully backed by a Sydney based 24 x 7 x 365 phone and email support.
All Axelera infrastructure is located in Australia, along with the team of technical and support professionals.
Axelera customers value their approach to enterprise-grade cloud hosting, servers and storage: always flexible, scalable, affordable and proactively managed.
Security, reliability and performance are at the core of Axelera operations. The business strives to offer the most technologically advanced hosting solutions available, ensuring high security and performance.
Axelera general manager, Tony Giles, sat down with WSBA editor, Michael Walls, to discuss cloud solutions and the rapid growth of his company.
WSBA: Can you briefly describe your business, it’s history and values? It’s WHY?
Tony: The organisation has been in operation for over 20 years. We started by providing contract development services, then internet connectivity and hosting, through to Cloud Infrastructure and Services. Axelera is a relatively new brand which is providing an amalgamation of these services to deliver full spectrum Technology Services, with a focus on simplifying the technology puzzle taking small to medium businesses on the journey to technology that just works. We’re problem solvers motivated by the challenges of working with technology and understand that makes us a little different, so we can help make life a little easier for our customers. At AXELERA we believe we do things differently, knowing our customer’s businesses are also different, we start the relationship without any preconceived tech ideas. We like to build true partnerships. In a true partnership both parties need to see and add value, this is something that we have very strong feelings about.
WSBA: How can cloud services add value to businesses?
Tony: Cloud is a concept which tries to describe delivery of IT services using a different procurement model, and in many cases made the process even more confusing. We see cloud as part of the toolkit which allows us to deliver better value to customers who are looking for the technology advantages large enterprises use, without the overheads of buying and maintaining them. We extend this model by providing many of the services our customers need, from helpdesk to networks and servers, proactively monitoring and maintaining the environment so our customers can focus on their core business. The advantage for our Clients is that IT Infrastructure, all hosted externally can be accessed more readily from anywhere and any device. This flexibility gives their operational and sales teams a definitive advantage. In this global economy, the Axelera model gives our customers an advantage to engage and manage their resources with a lot more flexibility, we can control the scalability of the infrastructure; it’s simple as opening and closing a tap. Our customers control the services used and can better manage cash flow; no capital outlay, no lengthy contracts and reduced risk investing on IT equipment that gets outdated by the time they are deployed. This we believe is a significant value add for a small to medium business and lets them focus on investment for growth.
WSBA: Can you give us a case study or example?
Tony: We were approached by a customer a few years back after they received a $70,000 quote to upgrade their email server. For the same cost, we could provide the same services for over 5 years, with none of the surprises usually experienced when disk space runs out, or a software version upgrade requires a hardware upgrade. Subsequently, they found value in moving more and more services to our platform and we now provide all their infrastructure needs, as well as providing support for their internal resource. AXELERA Infrastructure as a Service (IaaS) solutions can be adapted for professional services firms to retail and manufacturing business alike. Today, the success of any business is how they manage their cash flow, that is the benefit our clients have.
WSBA: Put your futurist hat on. Where are, we headed in terms if using technology in our work life?
Tony: There is no doubt that technology will become more pervasive and be present in every aspect of our lives. I suspect this will drive demand for it to be less intrusive, wireless and yet more connected. Digital transformation, technology automation and video communications will become more popular and this will put more pressure on our connectivity, the NBN will also stimulate the demand. Outsourcing will become more and more prevalent, not just in IT, as we all struggle to prioritise better while getting more done. Small businesses will play a more important role in the broader economy as technology provides more leverage to compete against larger more complex enterprises with higher overheads. We see the services we provide as being key to enabling these small and medium businesses to get products and services to market more efficiently and with a higher level of customer service.
WSBA: What distinguishes your business from competitors?
Tony: Having been delivering technology solutions for over 20 years, our track record proves we’re here for the long-haul. We take our responsibility of an IT Partner seriously, asking our customers to trust us to hold their business data is a huge responsibility. So, we take the time to understand their business using our BizTech audit which provides a better understanding of customer requirements and allows us to tailor a solution to align IT better with the customer needs. Our local team in Norwest NSW keeps our infrastructure at over 99.95% availability and man the phones 24x7x365 in case a customer needs us and accommodates any after-hours maintenance that needs doing. We can provide PCI (Payment Card Industry) compliant environments and as such we have built highly secure environments including backups to make sure that our customer data remains as safe as it can be. Leveraging our own infrastructure we are not dependant on a 3rd Party Service Agreement to provide deliver a higher level of service to our customers.
We have a very committed and experienced team, some of the team members have been in the business for over 10 years. AXELERA is proud how our team have managed cloud transitions for our clients, since we started documenting our business transformation activities 8 years ago, to date we have not lost a single piece of client data in this process.
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