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The jobs most at risk from value shift

AI is taking the business world by storm worldwide, producing both good and bad news for workers in Western Sydney.
The good news is blue collar workers will be largely unaffected by the new wonder artificial intelligence technology.
The bad news is white collar workers should be genuinely worried about their jobs.
The prediction has been made by CEO of Zeta Global David Steinberg who said the white-collar workforce should prepare for growing pains.
“Artificial intelligence will be great for the economy long-term, but the interim could bring growing pains for certain segments of the workforce,” he said.
“Jobs will change,” he said. “While the blue-collar workforce felt the biggest impact in the past, it will be white collar employees who will need to retool and shift skillsets to be successful in the golden age of AI.”
Mr Steinberg said over the next decade, the true value of AI would be realised through the enterprise, particularly in areas like business intelligence, marketing and supply chain.
“AI will be able to do the same thing for businesses as pricey management consultant firms for a vastly reduced cost.”
“Plus, AI will accommodate the massive inequity looming on the horizon when it comes to job openings and talent available due to a significant percentage of the population aging out of employment.
“The roles that will grow in value include those in creative areas and those who bring in business and close business deals,” Mr Steinberg said.
“Those currently in school or in the workforce will need to identify opportunities to learn and grow for tomorrow’s roles.” 
While most of the chatter surrounding AI centres on the technology itself, Mr Steinberg emphasised the importance of educating the public about the potential for AI to create a variety of different circumstances. 
“Everyday consumers need to be made aware that what they could be seeing or hearing may not in fact be real.
“They need to understand the potential repercussions to the job market and shifts in other aspects of daily life,” he said
“This degree of understanding is critical to creating an empowered population that can welcome the new technology, instead of being scared of it.”


Michael Walls
0407 783 413

Access News is a print and digital media publisher established over 15 years and based in Western Sydney, Australia. Our newspaper titles include the flagship publication, Western Sydney Express, which is a trusted source of information and for hundreds of thousands of decision makers, businesspeople and residents looking for insights into the people, projects, opportunities and networks that shape Australia's fastest growing region - Greater Western Sydney.