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NEW research commissioned by MyFitnessPal, a global nutrition and food tracking app, indicates a shift in Australians' protein consumption habits. Despite the popularity of expensive protein snacks like bars and shakes, the study found that Australians are increasingly opting for cheaper alternatives. A significant 33% of respondents mentioned reduced consumption of protein bars and shakes, while another 36% reported decreased intake of red meat, likely due to a 14% increase in beef prices from 2021 to 2022. The research also revealed that only 10% of Australians regularly track their macros, highlighting the need for better nutrient awareness.