That $1M is the median price, in recent years, for houses in suburbs, such as Austral, Luddenham, Mulgoa, Pitt Town and Windsor Downs, shows the rising demand for housing in the Outer West.
This demand along with infrastructure investment at Badgerys Creek Airport and the ever-increasing number of mixed-use towers proposed or under construction in Parramatta, Blacktown, Liverpool and Penrith are driving the change.
However, all is not rosy in the region.
Over 200 business owners and senior managers from across the region were interviewed to gain their insights and ideas in the report, Making Western Sydney Greater.
It was undertaken by national accounting firm William Buck, in partnership with St George, the Western Sydney University and Western Sydney Business Connection,
“Whilst there are distinct advantages and challenges specific to Greater Western Sydney, it is clear that the different subregions have their own unique experiences,” the report said.
“An interesting finding is the importance of the ‘perception of the region’ and the scope of views on this point,” the report noted.
For businesses in the West Central and North West the perception was generally seen as beneficial for business, while in the West and South West the perception was seen as an overall negative factor.
“The responses indicated that the perception issues relate to broader social issues rather than business specific factors.
“This can make it all the more challenging to address, but indicates the importance of an holistic strategy for the region.”
The report said this was an issue where councils could take a lead role, and make a tangible difference.
“Many councils and other groups across the region appear alive to this issue, for example, Parramatta Council has created a role, director marketing and city identity, to enhance how Parramatta is perceived, and raise its awareness as a dynamic, diverse and creative city that delivers a program of high quality festivals, major events and street activities.”
Other councils are also acting to create similar change.
Cultural events, festivals, sporting and other major events, street activities and similar are all strategies that are being used by various councils across the region to create and enhance a positive perception of the region.
“It is incumbent on local businesses to support these actions and ultimately these businesses are the major benefactors,” the report said.
