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GAME-CHANGING MARKETING TRENDS
The Power of Micro-Moments
By Tony Eades
AS you set the course for your brand in 2016 it’s important to be aware of developments and insights that I believe are game-changing - those trends that represent a new frontier for marketers this year.
To rebrand, or not to rebrand?
By Chris Hekeik, Campaign Director Modemedia
I'VE lost count of the number of businesses which have come to us over the past 14 years wanting to be more noticeable in their marketplace and asking if they should change their brand or not.
The challenges of measuring advertising return
IT’S projected that global spending on advertising by companies this year will be $US518 billion.
Three golden rules to marketing success
By David Ley Director
Thexton Armstrong Ley
TO put it simply there are three questions to ask that are the basic principles of marketing:
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Survey finds social media addiction
BOOST Mobile recently conducted a survey of 500 males and females between the ages of 16-25 years, throughout Australia.
